Complete 2025 Guide on Tracking Phone Call Leads in Google Analytics
Phone call is one of the highest-intent actions a prospect can take. And though they can capture leads, online forms or chatbots do not match the urgency, or intentionality, of a phone call. By 2025 — with businesses contending with ever more expensive ads and tighter attribution models that make it difficult to track the origins of all sales in a multi-touch-point journey — phone calls will represent calling cards for revenue.....